Friday, May 1, 2015

The Art of Buying by Valerie Roybal

Recently I was asked what I thought makes people want to buy art (or not).

For me, the purchasing of art is an exciting and joyful experience— like hearing or seeing good music or the tasting and eating of delicious food. Plus, you get to live with the piece of art in your home , experiencing it again and again. The purchasing of art creates a connection within the transaction, and for me, it creates an experience of understanding, and feeling part of something beyond my own experience of the world.

I have a new friend who calls himself a coveter, meaning he wants things that he has a response to, he wants to acquire what he sees and loves. I enjoy seeing this excitement and awakened sense in him. I like to see him have a visceral connection to what he sees. This coveting is not about acquiring, but more about appreciating, and feeling a connection to the piece, like: "wow! I love that, I want it!" When presented with the experience of art, it is wonderful when we are able tap into that deep sense of appreciation, or felt sense of art. 

Valerie Roybal, Transmutation 7, 2014, collage & ink on clayboard; 9x12 inches
It's interesting to think about this, right now, as I don't know why people do not tap into this amazing experience. Perhaps it's pure economics (people think it's out of their range or not affordable) or it's a lack of interest in art and aesthetics (people don't think art is for them or its not their cup of gin), who knows? From the economic standpoint, studio sales (and other non-traditional ways of purchasing art), are great, as they present people with an opportunity to acquire art at affordable prices. It's less risky. And this particular sale poses a wide variety of styles, choices, sizes, and price points, so that hopefully, there is something for everyone to covet, fall in love with, and even take home. I hope that people see this event as a treasure hunt of sorts, and find joy in the discovery.

Valerie Roybal, Zig Zag 20 (detail), collage and ink on clay-board; 10 x 8 inches
Another great thing about this particular event, is that the sales benefit both the artists and a non-profit organization which supports art and artists—full circle.
As an artist participating in this studio sale, I am excited about the process of "clearing the decks", so to speak. As a person who is always in the process of making work, it's great to get stuff out of my home studio and storage and out into the world. Its especially exciting if my art makes its way into the hands of others. Clearing the decks also creates space an openness to create more.

When talking with the other participating artists over the past several weeks about the event it seems that we are pretty excited just to be part of this and contribute to the fundraising efforts of 516. We also are excited by the idea of being in this together, setting up spaces within the space, and experiencing each others work. We will be presenting a version of our working space, transported to 516, so that visitors can see some of the process. The day immediately following the opening, we will all be there working, so that the making of art can be a shared experience. I like to take a peek into people's studios, and see behind the curtain, so I am happy at the prospect of not only providing this experience, but partaking in it, from several viewpoints and ways of doing, all in one place. Hooray!

About the artist: Valerie Roybal holds a BA from the University of New Mexico, where she studied communication, journalism and graphic art as an undergraduate, and printmaking and book arts for several years beyond that. As an artist, she has shown her work in many group and solo exhibitions, including the 2nd National Book and Paper Arts Biennial at Columbia College Center for Book and Paper Arts in Chicago; Unraveling Tradition, and New Mexico Showcase at 516 ARTS; and Biennial Southwest ’08 at the Albuquerque Museum of Art and History. Her work can be seen in the book Cutting Edges: Contemporary Collage (Gestalten) and CUT and PASTE, 21st Century Collage (Laurence King Publishers). She is a recent recipient of a Pollock-Krasner Foundation artist grant.

Read more about the 516 ARTS Studio Sale at  Pyragraph.